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Description
Project:
Working as part of a design team with other students, establish an introductory look for a new product of a Dove cleansing bar. Include packaging decisions regarding readability, product placement and presentation.
Objective:
Working collectively, integrate various design ideas and approaches to the project to determine a finalized plan. Present the final group decision and reasons to the “client”. Prepare two versions of the ad to offer alternatives to the client with a focus on addressing their marketing directives.
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